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Book Description
This is a book of refreshingly real branding tips for real companies—no think-tank jargon, no complex theories—just targeted and proven techniques for developing lasting and positive brand recognition

A true “how-to” book written with in-the-trenches business and marketing people in mind.

Today’s business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as “brand ambassadors”.

From the Inside Flap
Your brand will be so strong, customers won’t be able to get it out of their heads!

A solid brand leaves a positive impression in the customer’s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct—and unforgettable. Karen Post isn’t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand’s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!

"Hands-on marketing help from a guru who lives what she preaches!" —Seth Godin, author, Free Prize Inside

"This book is brands-on action. Karen Post will show you a new way…to make your phone ring with qualified prospects, convert them to sales, and add value to your operation." —Jeffrey Gitomer, author, The Sales Bible

"Karen Post knows branding. From her own business identity -- the Branding Diva -- to her work with companies such as American Express, Bank of America, and Pepsi, Post's insights and experiences are fun and productive, and eminently applicable. The book's questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you're an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work." —Heath Row, Editorial and Community Director, FastCompany.com

Karen Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.

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